The most significant factor is judging how you can prioritise new developments in and amongst existing industry best practice to maximise the potential of any individual page as well as the overall ranking capabilities of the entire site or portfolio of sites.
This short article discusses some of the new developments that affect internet search engine optimisation and also the challenges that all these give to any SEO agency; including recent social media announcements, the launch and future implications of Google Instant and also the impact in the advertising powerhouse struggle of Google & Bing for market share in the search arena.
Firstly, the introduction of Google Instant last year sent shockwaves throughout the social network, nevertheless it didn’t take SEO agency executives and in-house personnel long to pick up on the opportunities and turn the development to their advantage. This trend is likely to continue into 2011 with the aid of Google Instant to corroborate search patterns through the suggestions that Google instantly jumps to as you type every individual letter becoming ever more important.
Google were also very active regarding the announcements they put out at the end of last year, leading to new implications for 2011. Probably the biggest of those was the announcement which it was in the habit of taking Twitter & Facebook links into account through its ranking algorithm. If previously some companies had been reticent to take on Twitter & Facebook accounts previously for reasons unknown, they will have a whole new significant reason to get on the social media marketing bandwagon. By simply not being active on social media marketing sites, they might be leaving themselves with a strategic problem with competitors that are more prominent on Twitter & Facebook. This may cause a powerful social media management strategy a total crucial in 2011, when it wasn’t already.
In addition to this, Google also announced that its search algorithm was subject to a lot more frequent change than was once assumed. Using the knowledge given that Google tests and amends its algorithm daily, SEO agency executives and in-house internet search engine optimisation specialists must be ahead of the pace more than ever before. Testing and reanalysing SEO data should be a daily occurrence on their behalf too when they are to ensure top ten listings are stable rather than just susceptible to fluctuations in search algorithm. The level of interaction between SEO specialists will also have to be high to share best practice and new interpretations within a mutually beneficial community. This may be viewed as a development that could favour a search engine optimisation agency over smaller in-house teams or individuals.
Finally, you have the ever present looming potential in the Bing/Yahoo search alliance which has pumped significant marketing budget behind their try to muscle in on Google’s online market share. While this has become largely ineffective during 2010, it can just take one significant shift and the game would change entirely to some more significant two horse race. Probably the biggest impediment to growth for Bing and Yahoo has been the general absence of confidence in their search algorithm in the online community. If in the year 2011 whqipz search engine rankings suddenly improve significantly as a result of algorithm improvements, or maybe their marketing messages embed more confidence within their search then they could view a significant influence on market share overnight. Even though this remains a slim bet, the ever present nature from it implies that SEO specialists have to be well versed inside the different ranking variables that effect Bing and Yahoo ranking positions. This is combined with the reality that on some keywords the gains in return on your investment may be a little more prominent in Bing or Yahoo as compared to Google.
2020 will without doubt be another exciting year for SEO agencies and executives. The way they deal with the ever changing goalposts would be the biggest defining aspect in their success all through the year.