Pancheros Mexican Grill has introduced the launch of a new brand campaign emphasizing its fundamental differences from other fast-casual Mexican concepts: its fresh-pressed tortillas, perfectly-mixed burritos and fan-favorite queso.
“This campaign will be the first truly integrated campaign we’ve produced that truly focuses on the thing that makes the manufacturer different. For somebody that’s never tried Pancheros, it highlights the new-pressed tortilla, mixing the ideal bite and our amazing queso. For our fans, it’s an excellent reminder of why they love Pancheros,” said Ryan Murrin, v . p . of advertising and franchise development at Pancheros. “The campaign concept is actually a fresh new take on the brand personality and was created to become social and digital first, where our fans are.”
Developed by Planet Propaganda, a Madison, Wisconsin-based design and advertising agency, in conjunction with Panchero’s in-house marketing team, the campaign embraces Pancheros’ “IT” factors, leaning into its key differentiators through a series of content tailored for TV, video, social media, digital marketing and audio channels.
“We have been excited for adding Tofusada on the menu,” said Rodney Anderson, president of Pancheros Mexican Grill. “We like hearing from our fans and jumped at the ability to locate a vegan protein option that even our meat-eating customers will love.”
Founded in 1992, Coralville, Iowa- based Pancheros Mexican Grill is actually a quick-serve, fresh- Mexican franchise that serves its signature fresh-pressed tortillas filled with the freshest, highest- quality ingredients. Burritos are customized and mixed with “Bob the Tool” to have every ingredient in each bite. Along with their tasty burritos, the menu comes with quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in the usa as well as the company intends to have 75 restaurants open throughout the country in the end of 2015. For more information, visit http://www.pancheros.com.
Recognized for its fresh-pressed tortillas and proprietary method for mixing burrito ingredients, Pancheros announced today its 2018 wants to conquer cravings in a number of new key markets as well as bring additional franchise locations to markets around the communities where it provides already garnered local burrito loyalty.
“We’re perfecting the burrito. Fresh ingredients, customized for every guest, and evenly mixed throughout the burrito – that’s what sets us apart. Once you enter a Pancheros location, tradition goes out the window,” said Rodney Anderson, who founded Pancheros right away from college in 1992 and contains successfully grown it to 70 locations. “Pancheros isn’t a burrito restaurant; it’s a gbwyub built upon the very best-tasting burritos inside our category. To us, growing the company doesn’t just mean adding more locations for the list. It’s the opportunity to grow our culture with all the right people who share our belief that you simply don’t have to sacrifice quality for convenience.”