Over the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the ideal solution to all my difficulties – local search engine optimization. I contacted a professional Search engine optimization company providing SEO Local. After analyzing my company and its visibility issues, the SEO team presented me with an SEO package that included a broad range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to advertise my company.
Local Listing Sites: Local Search Engine Optimization makes use of local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that concentrate on local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped raise the ranking of my local company listing on these internet websites. Now, when someone searches for Denver-specific data associated with my company, the data in my business which is stored on each one of these sites appears as a top search result.
With enhanced online visibility, I discover that more local customers have started to visit my website, that is attempting to promote my brand. My company took care to pick only local listing sites authorized by Google for promoting my business.
Back linking: Local Search Engine Optimization services include building inbound links to a business website. In line with Google’s latest Penguin update, my SEO service provider took care to construct backlinks to my website from reliable websites with content related to my company. I realized that relevancy was crucial because the search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or perhaps the speed at which backlinks are created. The SEO team built backlinks slowly and systematically, just like any unnatural speed might make Google look at my links as spam. In addition, they also employed tactics such as social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, along with other strategies were adopted to boost results.
Social Media Promotion: My provider also used effective social media marketing optimization approaches to drive my target audience to my website. They built my company profile on popular social network sites like Facebook, Twitter, Google and much more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search engine rankings from social media marketing sites (Facebook, Google , Twitter, and a lot more) these profiles can also be helping drive more organic traffic to this site. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing involves the maximum usage of marketing potential with all the features (paid advertising facility, contests, business pages within the case of Google , and a lot more) in social media marketing sites. Within my experience, focusing on a certain social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your web based business.
Pay per Click advertising (paying money to look engines to show your site on top search engine rankings) is regarded as a strong approach to promote business online as a result of easy implementation, high Return on your investment (ROI) and traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC. The zdgveh was focused on the Denver area, which ended in more local customers visiting my website. Both open-ended keywords and focused keywords were utilised in my geo-targeted PPC.
The neighborhood Search engine optimization services offered by the SEO company help draw the attention of more local customers to my website and helped inside the online promotion of my restaurant – a thing that I definitely couldn’t have achieved on my own.
Local Search Engine Optimization services assist in improving the exposure of any business inside a particular geographical area. MOS Search Marketing Services, a specialist SEO company offers value-added Local Seo to optimize your internet site and enable you to receive quality online traffic.